A one-page guide to the TeachSmartHQ™ logo, palette, and type. The short version: keep it clear, keep it on-color, keep it un-stretched.
Keep clear space equal to the height of the mark's “plus” on every side. Nothing — text, edges, other logos — intrudes into that space.
Use the approved lockups as provided. Don't tint the mark, don't swap the orange, don't drop it to a single brand-foreign color.
Resize proportionally. Never stretch, squash, skew, rotate, or add effects (shadows, glows, outlines) to the lockup.
Primary on light/cream. Reversed (cream tile) on navy and dark photos. Mark-only for avatars and favicons. Wordmark when the mark is already nearby.
The dashed frame is the minimum clear space — one “plus” height on all sides. It scales with the logo.when in doubt, add more air.
Orange is an accent — for the mark, a single emphasized word, or one small highlight. It is never a background for body text or a full panel fill.
Caveat is used sparingly — one handwritten touch per surface, as an accent, never as decoration. All four are free via Google Fonts.